Is your stunning vacation rental in Murfreesboro, TN sitting vacant? The longer it remains empty, the less money you'll make! With the right vacation rental marketing strategies, you can avoid long vacancies.
Here are a few tips you can use to reach future guests online. Boost your occupancy rates today!
Optimize the Vacation Rental Listing
An unappealing vacation rental listing won't attract guests. Hire a professional photographer and capture stunning images of the property. Show off any special features you offer to help your rental stand out from the competition.
Update your description to ensure it's enticing to guests. Use a call to action to encourage them to take action. For example, you can use "Book Now!" or "Stay Today!"
Use search engine optimization (SEO) to help more people find your listing during online searches. Using relevant keywords can help you gain more visibility and traffic.
Screen applicants before booking stays. Screening can help you avoid problematic guests.
Use Vacation Rental Social Media
More people are finding vacation rental properties through social media. Share images and videos of your beautiful property on Facebook and Instagram.
Share photos of the property on multiple platforms. The average American has over seven social media accounts. Users spend about 142 minutes per day on social networking platforms, giving you multiple opportunities to reach potential guests.
Create a Referral Program
In 2022, about 141 million people visited Tennessee, spending $29 billion in total. Use your previous visitors to your advantage. They can help you find future guests through referral marketing.
A referral program will incentivize previous guests to spread the word about your vacation rental property. For example, you can offer them a discount on their future stay.
You'll reach new guests and encourage previous guests to come back. Otherwise, ask your previous guests to share their reviews online.
Positive reviews and word-of-mouth marketing can help you generate brand trust. As more people trust you, they could feel more encouraged to book a stay.
Hire a Property Manager
You don't have to apply these marketing strategies alone. Consider hiring a property management company. Their experience and expertise can save you time and money.
For example, they can offer better guest experiences, which could encourage more online reviews. They can also manage your landlord stress by maintaining the property on your behalf. A well-maintained property is more likely to make a strong first impression.
Use Vacation Rental Email Marketing
Use vacation rental email marketing to nurture the leads you generate. Lead nurturing could lead to more bookings.
Let guests know about local events, upgrades to the property, or new reviews you've generated. Automate your email marketing to save time and money.
Apply These Vacation Rental Marketing Strategies
The right vacation rental marketing strategies can help you generate more bookings. As bookings increase, your ROI will as well. Set yourself up for success with these strategies today!
Remember, you don't have to develop your marketing strategy alone. Working with an experienced property management company can ensure your success.
Property Management Inc., PMI Professionals started helping clients maximize their revenue in 1989. We can help you increase bookings. Contact us today to upgrade your marketing strategy.
